© Special Group Limited // Level 1, 34-38 Drake St // Auckland Central 1010 // New Zealand // call +64 (0)9 846 2402 // email frontdesk@specialgroup.co.nz
24 March, 2017
NEW ZEALAND
AUS | NZ
Zoetis – Teatseal Brand campaign


PROJECT SUMMARY

Mastitis is one of the biggest time wasters that dairy farmers face. Teatseal is one of the best mastitis prevention products on the market -- saving farmers a lot of time.

In this brand ad, we follow a farmer as he finds new ways to fill his day. We do this with a wink and some humour, a rare thing in the otherwise dry animal health category. And while the campaign was supported with direct, in-vet media, and sales tools, having a TV presence put Teatseal at the forefront of farmer's minds when they were thinking of how to handle mastitis the next season.