TSB Bank have an enviable reputation for customer service. They've been voted best bank for customer service for the last ten years in a row. It's the reason why more of their customers recommend them to their friends and colleagues than any other customers do their banks. In a market saturated with customer satisfaction claims, we used 'Most recommended' to differentiate their offering, and some observational humour to cut through.
Adam Stephens, director. Phoenix Foundation, original sound track.