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22 August, 2014
NEW ZEALAND
AUS | NZ
TSB Bank – Brand campaign


PROJECT SUMMARY

TSB Bank have an enviable reputation for customer service. They've been voted best bank for customer service for the last ten years in a row. It's the reason why more of their customers recommend them to their friends and colleagues than any other customers do their banks. In a market saturated with customer satisfaction claims, we used 'Most recommended' to differentiate their offering, and some observational humour to cut through.

THANKS TO

Adam Stephens, director. Phoenix Foundation, original sound track.