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27 June, 2017
NEW ZEALAND
AUS | NZ
New Zealand Story – Telling a new New Zealand Story

RELATED WORK

Red Meat Producers

PROJECT SUMMARY

The New Zealand Story is an initiative that defines the distinctly Kiwi attributes that make us unique and provides a framework to help us better communicate our value to the world. We look for new angles. We identify the quirky, unique details, we bring them to life in a way that is familiar to those who know us, and curious to those who don’t.

Selecting three world-class red meat producers to tell their story in their own words, we formed a new chapter of the New Zealand Story. Lake Wanaka based Minaret Station for their wild farmed venison; Canterbury based Inverary Station for their low stress Kumanu lamb; and Hawkes Bay based Firstlight Foods for their world first grass-fed Wagyu beef.

We let the New Zealand story roll out of the humble mumbles of three world-class New Zealanders simply doing what they do.

THANKS TO

Kieran Scott and Joseph Scott, cinematography, editing and music.