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21 September, 2017
Artemis – A modern world “Materia Medica”


Brand Guidebook



Founded 17 years ago in Dunedin by Swiss-born Sandra Clair, and inspired by age-old authentic Swiss formulas, Artemis is a carefully formulated range of products supported by the latest research in traditional plant-based medicine.

We worked with Artemis to design a new identity to align with their recently revamped brand. Their name is borrowed from the Greek deity, goddess of the wilderness, a protector, and akin to the world’s first “nature guide”. Like the goddess, we find and use natural resources to look after those we care for.

Our voice is that of a guide. The design guidelines were created to be welcoming and helpful — a little design guide book.