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1 May, 2017
NEW ZEALAND
AUS | NZ
Holden – Where will his journey take him? Watch one man’s transformation; one man’s journey. The Chop.


PROJECT SUMMARY

Holden is a much loved brand in New Zealand. However, many kiwis hold entrenched perceptions of the brand; viewing it as all about big V8 sedans for westies.

We wanted to say that Holden has shed its skin. Acknowledging that while you know us, we’ve moved on and things are changing.

This film is centred around an archetypal anti-hero whose tough exterior spooks the locals – a classic ‘don’t judge a book by its cover’ story.

THANKS TO

Adam Stevens (director Robber’s Dog) John Toon (DOP) Stefan Coory (vfx Blockhead) Peter van der Fluit Craig Matuschka (sound arrangement Liquidstudios) and ZZ Top (music)