Say hello to Smirnoff’s latest activation. As part of our on-going #purepotential campaign we released the full potential of an old concrete mixer truck.
We transformed it into the world’s largest cocktail mixer, capable of serving up 2,500 drinks.
It was a hit at the music festivals across the country over the summer, making friends and fans wherever it went.
In the first 5 days it was photographed and shared 100,000 times.
This is just the beginning. The truck will be travelling to events around the country all year, re-introducing young people to the Smirnoff brand in the best way possible – by putting a drink in their hand.