© Special Group Limited // Level 1, 34-38 Drake St // Auckland Central 1010 // New Zealand // call +64 (0)9 846 2402 // email frontdesk@specialgroup.co.nz
27 June, 2017
NEW ZEALAND
AUS | NZ
Smirnoff – The world’s largest cocktail mixer


PROJECT SUMMARY

Say hello to Smirnoff’s latest activation. As part of our on-going #purepotential campaign we released the full potential of an old concrete mixer truck.

We transformed it into the world’s largest cocktail mixer, capable of serving up 2,500 drinks.

It was a hit at the music festivals across the country over the summer, making friends and fans wherever it went.

In the first 5 days it was photographed and shared 100,000 times.

This is just the beginning. The truck will be travelling to events around the country all year, re-introducing young people to the Smirnoff brand in the best way possible – by putting a drink in their hand.

THANKS TO

SPUR