For the second year running Special Group dominated the Caxtons, an award scheme set up to recognize the best advertising in all Australasian newspapers and their websites. We won four Caxtons awards on the night, the most of any agency; Best Cross Platform Marketing (FOUR The home of NOT Rugby), Best Digital Banner (FOUR The home of NOT Rugby), Best Topical and Best in IT & Comms (NewspaperWorks Send a Paper).
It was a great night for Special Group and our clients at The Best Awards, New Zealand's premier design awards. We picked up a gold pin for OOB Organic ice cream in Packaging, the second top packaging honour in as many years, as well as a silver for the OOB Identity work.
A special thanks goes out to The Designers Institute for running a great show.
The Newspaper of the Year Awards recognizes the very best advertising that appears in the country's newspapers and their websites. We picked up BEST DIGITAL for FOUR Family Guy & Simpsons Mash Up and BEST USE OF MEDIA for FOUR Simpsons 500th episode. And our client Mediaworks/FOUR picked up BEST BRAND. Great results across a broad spread of projects.
The TVNZ Marketing Awards are the proof of an agency's effectiveness on behalf of their clients. We were delighted to be recognized along with two of our clients. Our work for ecostore received Gold in the Sustainability category, and our 'Feels like FOUR' launch campaign for FOUR/MediaWorks won Gold in the Utilities & Communications category. And our Unitec client was named as one of the three Marketers of the Year. Successful clients make a happy agency.
It's the award to recognize the world's most creative marketing in the realm of entertainment. And we've won one for the Smirnoff Night Project. The One Show has always been one of the most highly regarded creative awards. So winning the first of a new breed of One Show is a real honour.
The Smirnoff Night Project has just been awarded a Cannes Silver Lion in Branded Entertainment. It's a new category set up to reward and profile the world's best examples of this fast growing genre. We're very proud to be internationally recognised for our work on such an iconic brand.
Congratulations to FOUR: it's been an incredible 16 months for them, since they re-branded from C4 to become a mainstream entertainment channel. We've worked hard to put them ahead of the competition from the outset. A striking new brand identity, a giant yellow duck in the harbour, the 'Home of Not Rugby' campaign and numerous high impact ad campaigns helped them achieve New Zealand's top media award: CAANZ Media Awards 'Media brand of the Year'.
2000 people, Australasia's premier creative event, the opening talk, 45 minutes...were we nervous? Yep. But all went well. We ran through 8 approaches that we use to keep our work fresh and effective. It's great to take a bit of time out to think about what you do differently. And to get to the 45th minute in one piece.
We've just found out that the FOUR Home of Not Rugby campaign has got into the British Design and Art Direction annual. The Book (as it's known) represents the pinnacle of the best advertising and design in the world. Not much gets in. Yes, we're smiling on the outside too.
This year's Axis Awards was another great night, bringing Special Group three gold awards, one silver and three bronzes (The Smirnoff Night Project picked up a gold in PR/Experiential and a bronze in Direct, our opening film for last year's Axis Awards golds in Best Copywriting and Screen Projection and a bronze in Long Form Content, and NAB Christchurch Press a silver in typography). One of our copywriters Kim Fraser also picked up the Gold Axis award for Best Emerging Talent. We were the second most awarded agency behind Colenso BBDO and ahead of Saatchi & Saatchi.
Agency of the Year awards are wonderful things to win. Especially when you haven't entered them. Last night we were honoured to be announced the Fairfax Media/Ad Media Wild Card Agency of the Year.
Orca picks the best radio ads each month and rewards the agency with $5000 of free air time. This month they picked our 91 of our Streets '91 Days of Summer' radio ads. Wonder if they listened to them all...
The new bi-monthly 'Glossie' competition awards excellence in magazine advertising. And Ecostore's 'Make Your Own Cover' took top honours for November/December. Well done to the folk at Naked and Salt for this unique team effort. You can see the project here.