The National Business Review has just awarded Special Group 'Agency of the Year'. It's the first time ever an independent agency has won this title. Let alone a three year old agency. Hazel Phillips of the NBR says "Who could argue that Special has had an outstanding year?" This is a seriously big accolade - and a great afternoon out on Barry Colman's boat.
Special's 'Living Office' banner for Orcon has just won the Internet Advertising Bureau's Bolly Award. As well as recognition as the best piece of digital produced in the country that quarter the award comes with a shipment of Bollinger champagne. Finally an award you can do something with. Cheers.
Already the most awarded creative campaign of the year - Special's 'Orcon + Iggy. Together Incredible' has now been recognised as one of the most effective. It won 2 Silvers and a Bronze EFFIE off the back of some incredible results - 47% over sales target achieved at a lower acquisition cost than the previous year. The campaign generated over $650,000 worth of positive unpaid for PR coverage - before the first ad had even run. Very smart client + break through idea? Together incredible.
Now this is an award worth winning - the Grand Prix comes with a US$10,000 cash prize. This competition is free to enter and attracts thousands of entries from across the globe. So to be chosen as the very best piece of work created in the entire world this year is great. And we're not complaining about the cash prize either.
The British Design and Art Direction Annual (aka The Book) represents the finest creative thinking in the world each year, and is notoriously difficult to get into. And guess which New Zealand telecommunications campaign featuring a 62 year old rock legend got in? We're delighted. There's nothing like a pat on the back from the toughest creative jury in the world.
An international jury at The Cannes Advertising Festival awarded our Orcon Iggy Pop campaign the Grand Prix in the Direct category. The jury was the biggest ever assembled at Cannes, they had to judge over 1500 entries. The campaign also picked up a gold lion in the Direct section and two bronze lions in the Promo section.
The head of judging, Pablo Alzugaray said "The idea of having Iggy Pop re-record The Passenger in real time, using a band in New Zealand chosen via online auditions with Iggy Pop in Miami, was one of the very best uses of celebrity I have ever seen. It's intelligent, experiential and response-driven."
It was the highest awarded piece of work from the Australasian region, only NZ's 5th ever Grand Prix, and ranks us as the 'Number 8 independent agency in the world' this year. And just in case we hadn't talked it up enough, here's some comment from around the world.
The Inspiration Room
You Mark Italy
Real Time Cannes
Industry recognition, beautiful people everywhere, copious amounts of alcoholic drinks - yes, this was a Tuesday night to remember. A heavyweight industry panel (including Colenso legend Roger MacDonnell and ex-Saatchi boss Cindy Mitchener) decided that our achievements over the last year warranted the title of Independent agency of the Year (and finalist for Agency of the Year, up against Colenso, Draft FCB and DDB). It's tremendous validation of our results-focused creative approach.
Last night, the Axis Awards 2010 gave us our best creative result to date. Namely a clean sweep of 8 Golds and the Best in Show - all for the multi-media Orcon Iggy Pop campaign. It set a new record for Axis, now in its 30th year. We won golds in the Direct Response, Social, Digital/Interactive and PR categories, and then in the big award categories - Integrated, Interactive, Titanium and Grand Axis.
Most importantly, Orcon walked away with Client of the Year. We're still trying to remember the finer details...