Winning this title last Thursday closes an extremely eventful year for Special. Thanks Hazel and team. We're very proud of this recognition. And the fact that we were still standing at the end of the party.
Special won three Gold awards at the highly respected CAANZ Effectiveness Awards (The EFFIES). Our Green Party Election campaign picked up golds in the Not For Profit, Corporate Reputation and Integrated Campaign categories. That's the most Golds a single campaign has won in the history of the awards, so we're told. On the night it was the same as the big gun agencies (Saatchis, Colenso and DDB) combined. That's right, we don't just make this stuff up about high quality creative work getting results.
Joining us on stage: Metiria Turei, Green Party Co-leader and Kath Dewar, Green Party Spokesperson.
Our Greens Election campaign has some new fans: the Designer's Institute of New Zealand. Their annual awards - the 2009 Best Design Awards - recognises the best in New Zealand design. On the night we picked up golds in the Media & Website design category and in Environmental Graphics. Is it successful advertising or successful design? Yes.
Australasia's premier creative marketing magazine Campaign Brief has just ranked us the 'hottest' independent agency in the country. This makes us the only indie in the top 5 'hottest' agencies overall (in amongst the big $100 million multinationals like Saatchis, DDB and Colenso). Which after our first full year in business is a result we're pretty happy about.